Ļć½¶Ö±²„to launch AI initiative powered by Amazon Web Services
Mississippi State leads the SEC in adopting AWS technology to enhance student engagement
Contact: Sid Salter
STARKVILLE, Miss.āĻć½¶Ö±²„ (MSU) has announced a groundbreaking campus-wide AI initiative, powered by Amazon Web Services (AWS), becoming the only university in Mississippi, and the first in the Southeastern Conference (SEC), to implement AWSās artificial intelligence services to enhance engagement with prospective students, alumni, and supporters.
āAs Mississippiās leading research university, weĀ take pride in science, technology, engineering, and mathematicsāalong with high-performance computing, data science, cybersecurity studies, agricultureĀ andĀ forestry, and business,ā said Ļć½¶Ö±²„President Mark E. Keenum. āFrom that standpoint, this exciting partnership with a world-class organization like AWS is a great fit for the Ļć½¶Ö±²„community.ā
Using the Higher Education AI platform from Quintilian, Inc. powered by AWS, a leading education data and technology firm, Ļć½¶Ö±²„will leverage machine learning models that optimize MSUās data to streamline key focus areas, such as student recruitment and engagement, alumni relations, communications, and university operations. The initiative will operate seamlessly within MSUās existing systems.
āThis is a bold step forward in how we connect with present and future Bulldogs,ā said Ļć½¶Ö±²„Vice President for Strategic Communications Sid Salter. āUsing AWSās AI services, we can personalize and streamline the initial contacts and experiences with Ļć½¶Ö±²„and make sure that every prospective student and every member of our university community feels appreciated and understood from their very first interaction with MSU.ā
MSUās Initiative is centered around building a dynamic, AI-powered application to better understand prospective student behavior, preferences, and needs. This will enable Ļć½¶Ö±²„to deliver more timely, personalized, and impactful communications while expanding access to underrepresented populations.
This will also enhance the ongoing Mississippi State digital marketing awareness campaign being led by Ad5. Ad5 brings major market sophistication paired with a deep understanding of Southern markets, businesses, and, most importantly, Southern people. With insights from the AI services, Ad5 will be able to sharpen messaging, target key demographics more effectively, and elevate MSUās presence in both traditional and emerging media spaces.
āThis collaboration using the Quintilian systems to create an AI environment using Amazon Web Services AI services will allow Ļć½¶Ö±²„to elevate their engagement of a wide range of constituents to build stronger, more meaningful relationships. Every area of the universityās operations can benefit,ā said Gavan Corr, founder of Quintilian.
As part of the Initiative, Quintilian will offer two paid internships to Mississippi State studentsāproviding direct, real-world experience working with AI, data science, and cloud technologies in the higher education space.
āAt MSU, innovation is in our DNA,ā said Thomas Broadus, MSUās Chief Marketing Officer. āThis opportunity reflects MSUās commitment to staying ahead of the curve and using the best technology available to serve students across Mississippi and beyond.ā
The project, powered by AWS and informed by the expertise of Quintilianās data science team, is expected to set a new standard for how higher education institutions approach digital engagement and recruitmentāusing data ethically, securely, and strategically.
About Ļć½¶Ö±²„
Ļć½¶Ö±²„ is the stateās leading research university, recognized nationally for excellence in education, research, and outreach. Dedicated to innovation and access, Ļć½¶Ö±²„is shaping the future of higher education through technology, partnerships, and student-focused initiatives. Ļć½¶Ö±²„offers the SECās first Bachelor of Science degree in Artificial Intelligence and operates a high-performance computing lab supporting advanced research with one of the fastest (4th fastest) super computers in US Academia. Learn more at or follow @msstate on social media.
About Quintilian
Quintilian is an AI and data science company specializing in higher education solutions. Through its proprietary platform, the company helps colleges and universities improve student engagement, enrollment strategies, and operational effectiveness. Founded by experts with decades of experience at companies like Google, The New York Stock Exchange, and Goldman Sachs, Quintilian delivers AI-powered tools that enable institutions to make smarter, data-driven decisions in a secure and compliant environment. Quintilianās data scientists and software engineers will partner with Mississippi State to develop these AI-driven solutions. Learn more at .
About Amazon Web Services
Since 2006, Amazon Web Services has been the worldās most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 117 Availability Zones within 37 geographic regions, with announced plans for 13 more Availability Zones and four more AWS Regions in Chile, New Zealand, the Kingdom of Saudi Arabia, and the AWS European Sovereign Cloud. Millions of customersāincluding the fastest-growing startups, largest enterprises, and leading government agenciesātrust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit .
About Ad5
Ad5 is a full-service marketing and branding firm that combines big-market strategy with a deep understanding of Southern culture, business, and communities. With expertise in digital strategy, media, branding, and creative execution, Ad5 partners with clients across the Southeast to deliver data-driven and AI-powered media campaigns that connect authentically and perform powerfully. Known for its tailored approach and cultural insight, Ad5 helps organizations tell their stories in ways that resonate with real peopleāespecially across the Southern region. Learn more at .
Ļć½¶Ö±²„ is taking care of what matters. Learn more atĀ .